Originally, the event I was going to choose for the project was going to Pitchfork, but after looking at this year's Pitchfork line-up, I was really disappointed, so I went with ATP instead. Actually, after a bunch of research I learned that ATP is a really cool organization that strives to remain non-commercial by being curated by musical and visual artists instead of corporations. I think that's super, super cool and a really great idea, since there are certainly artists and groups that are willing! This year, the UK festivals are sponsored by Matt Groening and Pavement (the one band I would want to see at Pitchfork, actually)! I believe the New York ATP is sponsored by Iggy and the Stooges.
And besides all this, ATP (All Tomorrow's Parties) easily allows me to integrate one of my favorite bands of all time, The Velvet Underground. and maybe even Los Campesinos!
(screenshot of my design brief)